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The Slim by Design movement is the brainchild of Brian Wansink. Brian Wansink (Ph.D. Stanford University 1990) is the John Dyson Professor of Marketing and the Director of the Cornell Food and Brand Lab in the Department of Applied Economics and Management at Cornell University in Ithaca, NY. He is the lead author of over 200 academic articles and books on eating behavior, including the best-selling Mindless Eating: Why We Eat More Than We Think (2006) along with Marketing Nutrition (2005), Asking Questions (2004), and Consumer Panels (2002).


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